Linnworks - The order processing software company kindly provided a case study.

Humble Beginnings

Selling mobile phones from his retail shop in the late 90s, early 2000s, Ravi and his staff noticed they were getting bad feedback for the usability of them. When he noticed certain trends, both in the complaints and the people complaining, he realised this offered a business opportunity if he was willing to take a risk. In 2003/2004 Ravi's company launched their first 'Big Button Phone', the Mercury – Designed to be simple and usable for people with simple needs from a mobile phone, he got good responses, and grew from that one model to the current range of 9 models (Including the Mercury 2). Currently TTfone sell 50-60,000 units per year.

Ravi sells directly to customers, preserving that relationship that he values to continually offer the best products with feedback to his team directly. Design and software are done by his own team here in the UK, and he sells from his retail shop and via Amazon and his own website. Originally Ravi was using a different order management package, but found it was unable to grow with the needs of his company. In addition, he needed a robust inventory solution as his sales grew, so that the company was not dependent on one person to keep track of their stock.

Working with one of our partners, eBusiness Guru, Ravi was introduced to Linnworks in 2013, and hasn't looked back. At first the time to retrain and transfer from one system to another seemed daunting, but with support from the Linnworks team and eBusiness Guru's trained specialists, he transferred his business without any issues, and has found that the benefits more than exceeded any worries he may originally had about moving from his existing software.

"Changing the software your business relies on seems like a big step, but with Linnworks the benefits we've gained and the time and money saved are such that I can't imagine how we ever did without it!" In fact, the only things he wants to see in Linnworks is something we're already working on for our sellers – Improved reporting and accounting compatibility.